My name is Jennifer Corinna Holloway, but I go by Jen.
I received my BA in Advertising/Public Relations and Marketing from Loyola University Chicago. I am a born and raised Wisconsinite with an unfortunate intolerance to dairy and a natural affinity for beer and the Green Bay Packers. I enjoy my coffee sweet and my margaritas spicy with a side of chips & guac.
My marketing background is pretty diverse. I started in health-focused natural food CPG marketing as an intern at Vital Proteins & CHOMPS. After graduation I went agency side and interned in the PR/Social department at Cramer-Krasselt. I put my CPG knowledge to use and worked on clients like PepsiCo, Benihana, TreeHouse Foods, and T. Marzetti. Then I jumped over to Neato and did a little experiential marketing for Natural Light (ABI) and managed a nationwide college ambassador program to launch their new seltzers. Once we wrapped up that fall program, I went back to C-K and did social media for Spirit Airlines (amid a global pandemic, if you could imagine). After some quarantine-induced introspection, I decided I wanted (and needed) to get back to my roots and work within food and beverage again. I am now the Marketing Manager for The Wally Shop, a zero-waste grocery delivery service.
When I am not sharing my love for health and wellness or reading about the newest innovations in Ad/PR and Marketing, you can find me bopping around to my favorite taco shops in ATX.