My name is Jennifer Corinna Holloway, but please call me Jen.
I received my BA in Advertising/Public Relations and Marketing from Loyola University Chicago. I now live deep in the heart of Texas with my fiancé and our two dogs, Apollo and Strider. I am, however, a born and raised Wisconsinite with a natural affinity for beer and the Green Bay Packers.
Throughout the past seven years, I have worked in advertising and marketing for a diverse group of brands. I started in better-for-you CPG as an intern at Vital Proteins & CHOMPS. After graduation I went agency side and interned in the PR/Social department at Cramer-Krasselt. I put my CPG knowledge to use and worked on clients like PepsiCo, Benihana, TreeHouse Foods, and T. Marzetti. I helped manage an experiential program with Neato for Natural Light (ABI) and coordinated a nationwide college ambassador program to launch their new seltzers. Once we wrapped up the fall program, I went back to C-K and worked on social media for Spirit Airlines (amid a global pandemic, if you could imagine).
After some quarantine-induced introspection, I decided I wanted (and needed) to get back to my roots and work within food and beverage again. I did some consulting work for a zero-waste grocery delivery service and Munk Pack, a better-for-you snack company. Over the past year, I’ve helped launch the fasting growing independent beer brand in the state of Texas, EIGHT Elite Light Lager, founded by NFL Hall of Fame Quarterback, Troy Aikman. My primary focus has been in email, SMS, social, and influencer marketing.
Since my engagement, I have discovered a passion for event planning that I did not know I had. I am currently looking to book a couple of clients to help them plan the wedding of their dreams, as I have done for myself this past year. If you are a bride in Texas, specifically in the Austin area, or in Chicago, IL or within the state of Wisconsin and would like help with your wedding, please reach out!